Guides

How wholesale actually works on Shopify — written from what the APIs and the registries return, including the limits nobody mentions until you hit them.

Wholesale applicant data under GDPR: why deletion beats anonymisation

Updated: August 17, 2026

Rejected applications are where wholesale data liability accumulates. What to retain, for how long, why a company name plus VAT number re-identifies a sole trader, and what belongs in the privacy notice.

Shopify B2B catalogs and price lists: what the 3-catalog limit forces you to decide

Updated: August 17, 2026

Direct company-location catalogs are Plus-gated; B2B market catalogs cap at 3 active. How to model wholesale tiers, currencies, quantity breaks and payment terms inside those limits.

Native Shopify B2B companies vs tag-based workarounds: an honest comparison

Updated: August 1, 2026

Companies, locations and catalogs vs. customer tags and theme tricks: a dimension-by-dimension comparison, when tags are genuinely fine, the Plus question answered precisely, and a migration path.

VAT ID verification for Shopify B2B: how VIES works and why the consultation ID matters

Updated: August 1, 2026

How VIES VAT ID checks really work for Shopify wholesale: simple vs. qualified confirmation, the consultation ID as audit proof, downtime and retries, plus Swiss and UK equivalents.

Shopify wholesale applications: form, verification and approval workflow done right

Updated: August 1, 2026

The full B2B application funnel for Shopify: which form fields matter, automatic register checks, manual review vs. auto-approval rules, and what approval must actually provision.